Adelaide Thyriod and Parathyroid Surgical Centre (ATPSC)

The thyroid gland is an imporatant organ and is responsible for regulating hormones throughout the human body. It is a vital organ yet is a very specialist area in medicine. The Adelaide Thyroid and Parathyroid Surgical Centre (ATPSC) is a collective of surgeons formed with the vision of being the authority in endocrine surgery within Australia. Not only does ATPSC treat thyroid related illnesses but there is also a heavy link between thyroid and breast related disease.

The identity takes on the form of abstract shapes of the thyroid gland, parathyroid glands and breasts. The overlapping colours and slight gradient also adds to this abstract arrangement. Accompanied by clean and legible typography the result is a modern and fresh approach to an identity design in the medical world.