McMahon Services Brand Extension

McMahon Services is one of Australia’s leaders in construction, industrial and environmental services. Expanding across 10 key divisions and working through rural and urban Australia their brand deserved a fresh update to adjust to their current growth and direction.

The logo type had a modern revision – yet still liking to the existing design. Accompanied by a layered geometric graphic, representing the multiple interchanging services and dimension of the work, WhiteDesign extended this fresh approach across their entire print collateral. Business Stationery, presentation materials and service area brochures all got the makeover, bringing this well established company forward into a style representative of today and beyond.